Jack in the Box came to us during the most pivotal time for QSR companies, the tail end of Pandemic. We decided to lean into the cultural truths of this time period, while still emphasizing drive-thru.

The results of this digital, OOH, CTV, CRM email and social campaign allowed Jack to surpass their sales goals, and safely satisfy quite a few hungers.

Bravo came to us to help launch their first scripted series, Girlfriend's Guide To Divorce. They needed to create a splash big enough to capture people's attention and get eyes on the season premiere.

We exceeded this in spades by parading several vandalized cars throughout New York City and reached over 4.7 million people and achieved over 48.5K social engagements.

The campaign led to Girlfriend's Guide To Divorce being their highest rated premiere in Bravo history.

Gold 2015 Ex Awards Guerilla/Street Marketing
Silver 2015 Clio Awards

Adidas gave us a challenge.

How do we create awareness for the various programs and efforts Adidas has been implementing to level the playing field for brown and black communities?

How does this effort come to life, and what is it called?

Our answer was to create an umbrella campaign, led by a mantra grounded in an emotional hook—a unifying stand with Black and Latinx communities against systemic racism.

We came up with the "All For One" campaign to position Adidas as a strong proponent in the fight for social justice and to set them up for the long haul.

What business does a “warm-weather” NHL team have in the 2020 NHL Stanley Cup Playoffs?

Plenty. The team is good and they are here to let the world know it.

They just needed a playoff campaign. Immediately. Because the NHL just announced that due to the stoppage in play because of COVID, they were expanding the teams eligible to make the playoffs. Arizona was now in.

That’s where we stepped in. In less than a week, we created an ownable campaign that the front-office, fans and players loved. It involved social films, a custom-branded Twitter emoji hashtag that trended in the top 10, IG posts, merch, radio, out-of-home and plenty of player gear.

The campaign centered around that fact that while many counted out this 11th seeded team, they belonged there. Can a warm-weather hockey team dominate in the playoffs?

Howl yeah.

The nation's second largest brewery, Coors Light sent out an RFP to all the top advertising agencies. In a truly competitive marketing challenge, our shop, 72andSunny came out on top with what the the Chief Marketing Officer, David Kroll called, "...a clear ability to build brands that speak with a bold intensity and distinct POV."

Out of all the work we pitched for the client, (brand films, social, print, out-of-home, digital, experiential, packaging) one execution they were adamant about not losing. It was one of the brand films that I wrote that was inspired from growing up in Texas.

In response to a rise of xenophobia and anti-immigrant sentiment, particularly from bi-partisan-censured, Congressman Steve King, who raised the inane question of "what 'subgroup' contributed more to civilization than whites", we decided to launch a campaign promoting the importance of diversity.

Visit the site here.

The Drum Social Purpose Award 2018

ThinkLA IDEA awards 2019

The World's Biggest Warmongers Endorse Call of Duty : Modern Warfare.

Before Call of Duty was a billion dollar franchise, it was an excellent WWII shooter prized for its authenticity and level of detail. Gamers were skeptical if not downright scornful about the change to the franchise.

Activision and their developer Infinity Ward sent out an RFP to the Los Angeles advertising world based on this marketing challenge. We thought, who better to endorse the authenticity of Call of Duty: Modern Warfare than the leading Modern Warmongers?

This campaign won the pitch for DDB giving us AOR for Guitar Hero, Call of Duty, and the entire Activision roster.

One Gold Effie and one amazing game later, it's hard to believe Call of Duty: Modern Warfare was ever in doubt.

One Show
Communication Arts
Effies Gold Winner
Belding Sweepstakes winner
D&ADs
MI6 Gold winner
Webby - Integrated Campaign
Mobius Award

With the release of Office 365 - a new subscription service available on up to 10 devices, it makes the traditionally work-oriented software, amazingly attractive for families. Microsoft needed to build awareness for the new product and all the incredible collaboration benefits it offers consumers. The challenge was to communicate this in a relatable way that showed how productive people could actually be.

With a launch film and a #WorkWonders content series highlighting collaboration, featuring Adam Braun and Sugatra Mitra, we were successful in showing the world how productive consumers could be.

I oversaw the creative for Carl’s Jr. and Hardee’s social brand channels. This involved quick culture hits such as engaging with emerging celebs such as The Sheagle and leveraging and extending existing campaigns with engaging content.

One of my favorite pieces was creating the Ronda Rousey Staring contest which supported the ongoing TV spot we had created.

When you combine the magic of puppetry with the power of Twitter and the vitriol of politics, you get SmackACandidate.com

With Smack A Candidate, users could virtually punch the nominee they don't like. Each tweet using either #SmackRomney or #SmackObama landed a punch upside the opposing candidate's head. And after each bout, the tweets were counted and a winner was declared. In all, we accumulated over 180K tweets, 200K hits and loads of accolades and press.

This personal project consisted of creative development, social strategy, robotics and design. And it proved to be as accurate an election forecaster as Nate Silver himself. Imagine that.

Sometimes the launch of a product directly coincides with something happening relevant in culture. In this case, the launch of the California Classic Double Cheeseburger with the California arrival of NFL running back phenom of the new Los Angeles Rams, Todd Gurley.

The campaign includes launch TV, a #ToddGurleyTakeover on Instagram, and influencer + owned channel social engagement.

It generated loads of media, lots of fan love, and resulted in helping Carl's Jr. surpass it's sales goals.

Honda had a new line of custom-style cruisers ready to launch. And the timing couldn’t have been worse. With America in the midst of the largest economic collapse in decades and sales spiraling downward, how were we going to convince folks to buy a new bike?

In the end, we let the bikes do the convincing. They’re undeniably beautiful machines, but be warned: with great beauty come great consequences. 

We developed a campaign targeting core enthusiasts, consisting of connected TV, social, print, standard & rich display, driving to a redesigned cruiser portal. And as a result of this campaign, Honda was the only manufacturer to have positive sales growth in the category that year.

A few miles outside the big city lies an entirely different world. To navigate it, you need a Honda ATV. 

With more room for passengers, more hauling and towing capability, and more comfort for everyone, with the all-new Pioneer 1000-6 Deluxe Crew doesn’t need to say much.

This campaign included social, digital, dealer materials and in-store materials.