The World's Biggest Warmongers Endorse Call of Duty : Modern Warfare.
Before Call of Duty was a billion dollar franchise, it was an excellent WWII shooter prized for its authenticity and level of detail. Gamers were skeptical if not downright scornful about the change to the franchise.
Activision and their developer Infinity Ward sent out an RFP to the Los Angeles advertising world based on this marketing challenge. We thought, who better to endorse the authenticity of Call of Duty: Modern Warfare than the leading Modern Warmongers?
This campaign won the pitch for DDB giving us AOR for Guitar Hero, Call of Duty, and the entire Activision roster.
One Gold Effie and one amazing game later, it's hard to believe Call of Duty: Modern Warfare was ever in doubt.
Effies Gold Winner
Belding Sweepstakes winner
MI6 Gold winner
Webby - Integrated Campaign