Bravo came to us to help launch their first scripted series, Girlfriend's Guide To Divorce. They needed to create a splash big enough to capture people's attention and get eyes on the season premiere. We exceeded this in spades by parading several vandalized cars throughout New York City and reached over 4.7 million people and achieved over 48.5K social engagements. The campaign led to Girlfriend's Guide To Divorce being their highest rated premiere in Bravo history.
Gold 2015 Ex Awards Guerilla/Street Marketing
Silver 2015 Clio Awards
The World's Biggest Warmongers Endorse Call of Duty : Modern Warfare.
Before Call of Duty was a billion dollar franchise, it was an excellent WWII shooter prized for its authenticity and level of detail. Gamers were skeptical if not downright scornful about the change to the franchise.
Activision and their developer Infinity Ward sent out an RFP to the Los Angeles advertising world based on this marketing challenge. We thought, who better to endorse the authenticity of Call of Duty: Modern Warfare than the leading Modern Warmongers?
This campaign won the pitch for DDB giving us AOR for Guitar Hero, Call of Duty, and the entire Activision roster.
One Gold Effie and one amazing game later, it's hard to believe Call of Duty: Modern Warfare was ever in doubt.
Effies Gold Winner
Belding Sweepstakes winner
MI6 Gold winner
Webby - Integrated Campaign
When you combine the magic of puppetry with the power of Twitter and the vitriol of politics, you get SmackACandidate.com
With Smack A Candidate, users could virtually punch the nominee they don't like. Each tweet using either #SmackRomney or #SmackObama landed a punch upside the opposing candidate's head. And after each bout, the tweets were counted and a winner was declared. In all, we accumulated over 180K tweets, 200K hits and loads of accolades and press.
This personal project consisted of creative development, social strategy, robotics and design. And it proved to be as accurate an election forecaster as Nate Silver himself. Imagine that.
Sometimes the launch of a product directly coincides with something happening relevant in culture. In this case, the launch of the California Classic Double Cheeseburger with the California arrival of NFL running back phenom of the new Los Angeles Rams, Todd Gurley.
The campaign includes launch TV, a #ToddGurleyTakeover on Instagram, and influencer + owned channel social engagement.
The nation's second largest brewery, Coors Light sent out an RFP to all the top advertising agencies. In a truly competitive marketing challenge, our shop, 72andSunny came out on top with what the the Chief Marketing Officer, David Kroll called, "...a clear ability to build brands that speak with a bold intensity and distinct POV."
Out of all the work we pitched for the client, (brand films, social, print, out-of-home, digital, experiential, packaging) one execution they were adamant about not losing. It was one of the brand films that I wrote that was inspired from growing up in Texas.
Honda had a new line of custom-style cruisers ready to launch. And the timing couldn’t have been worse. With America in the midst of the largest economic collapse in decades and sales spiraling downward, how were we going to convince folks to buy a new bike?
In the end, we let the bikes do the convincing. They’re undeniably beautiful machines, but be warned: with great beauty come great consequences.
We developed a campaign targeting core enthusiasts, consisting of TV, print, standard & rich display, driving to a redesigned cruiser portal. And as a result of this campaign, Honda was the only manufacturer to have positive sales growth in the category that year.
To launch the new Mushroom & Swiss All-Natural burger from Carl's Jr., we decided to have some fun with people's expectations. Carl's Jr. is known to feature sexy models, so we took this expectation and gave them a real natural beauty.
A video of a supposed assassination attempt in Russia pops up on YouTube and clocks over 400,000 views and 1,500+ comments in under a week. The info directs viewers to MIR-12, a shadowy organization bent on uncovering a deeply rooted Russian conspiracy they claim began in the 1950s. This elaborate story that unfolded was an intricate viral marketing campaign we created for the Activision video game, Singularity.
Utilizing Twitter, Facebook, Flickr, YouTube, Google Maps and hundreds of blogs and new sources, we were able to lure gamers into the story which turned out to be the preface for the story of the video game. Response was overwhelmingly great and more than accomplished it's goal; get people talking.
With Office 365 on up to 10 devices, it makes the traditionally work-oriented software, amazingly attractive for families. The challenge was to communicate this in a relatable way that showed how productive families could actually be.
For years, Wells Fargo had been known for dusty stagecoaches barreling across the west, but what the communications lacked were relatable reasons to believe on how Wells Fargo's services helped consumers. To counter this, we developed the "Someday. Today." campaign which spanned online, radio, TV, even hold music.
A few miles outside the big city lies an entirely different world. To navigate it, you need a Honda ATV.
I oversaw the creative for Carl’s Jr. and Hardee’s social brand channels. This involved quick culture hits such as engaging with emerging celebs such as The Sheagle and leveraging and extending existing campaigns with engaging content.
One of my favorite pieces was creating the Ronda Rousey Staring contest which supported the ongoing TV spot we had created.