What business does a “warm-weather” NHL team have in the 2020 NHL Stanley Cup Playoffs?
Plenty. The team is good and they are here to let the world know it.
They just needed a playoff campaign. Immediately. Because the NHL just announced that due to the stoppage in play because of COVID, they were expanding the teams eligible to make the playoffs. Arizona was now in.
That’s where we stepped in. In less than a week, we created an ownable campaign that the front-office, fans and players loved. It involved social films, a custom-branded Twitter emoji hashtag that trended in the top 10, IG posts, merch, radio, out-of-home and plenty of player gear.
The campaign centered around that fact that while many counted out this 11th seeded team, they belonged there. Can a warm-weather hockey team dominate in the playoffs?
Howl yeah.