The nation's second largest brewery, Coors Light sent out an RFP to all the top advertising agencies. In a truly competitive marketing challenge, our shop, 72andSunny came out on top with what the the Chief Marketing Officer, David Kroll called, "...a clear ability to build brands that speak with a bold intensity and distinct POV."
Out of all the work we pitched for the client, (brand films, social, print, out-of-home, digital, experiential, packaging) one execution they were adamant about not losing. It was one of the brand films that I wrote that was inspired from growing up in Texas.