With the release of Office 365 - a new subscription service available on up to 10 devices, it makes the traditionally work-oriented software, amazingly attractive for families. Microsoft needed to build awareness for the new product and all the incredible collaboration benefits it offers consumers. The challenge was to communicate this in a relatable way that showed how productive people could actually be.
With a launch film and a #WorkWonders content series highlighting collaboration, featuring Adam Braun and Sugatra Mitra, we were successful in showing the world how productive consumers could be.