Honda is currently the second-largest manufacturer globally in the ATV/UTV segment. While Polaris remains the largest, its sales have been declining since 2020, including a 10.1% drop in 2025.
Honda, by contrast, has held a more stable trend, enough to move it ahead of Can-Am (down 10.6%) into the #2 spot worldwide.
Marketing efforts and creative campaigns like these have helped build Honda’s footprint. I led the team in launching the Honda Talon, which garnered over 1.2 million page views, over 350 million impressions and outpaced competitors on social 3 to 1.