Honda is currently the second-largest manufacturer globally in the ATV/UTV segment. While Polaris remains the largest, its sales have been declining since 2020, including a 10.1% drop in 2025. Honda, by contrast, has held a far more stable trend, enough to move it ahead of Can-Am (down 10.6%) into the #2 spot worldwide.
I oversaw the creative campaigns behind this growth, leading the team across three distinct ATV/UTV launches, each built around a different vehicle in Honda's lineup. The Talon campaign alone garnered over 1.2 million page views, more than 350 million impressions, and outpaced competitors on social 3 to 1, setting the tone for the work that followed.