Jack in the Box came to our multidisciplinary team I led during one of the most pivotal times for QSR companies: the tail end of the pandemic. We leaned into the cultural truths of the moment while still keeping drive-thru front and center.
The result was a performance marketing-driven campaign spanning digital, OOH, CTV, CRM email, and social, engineered to convert as much as it connected. It allowed Jack to surpass their sales goals and safely satisfy quite a few hungers.