Wells Fargo "Someday/Today" TV Campaign

For years, Wells Fargo had capitalized on it's rich history by showing TV ads of stagecoaches with a typical voiceover touting the benefits of Wells Fargo products and services. It was time to update the campaign. The Someday/Today campaign featured scenarios of people in need of Wells Fargo's banking services and positioning Wells Fargo as the answer for whatever challenge may arise. Not bad for a bank.