Once DDB's relationship with Activision ended, DDB went on the hunt for a hot gaming client to hook up with. We put together a site, created some alluring Vegas-style flyers featuring DDB employees, started twittering and hit the MI6 awards in San Francisco, which recognizes gaming marketing excellence. The site went live the day before the conference and by the end of the one day conference, we had received 1169 page views with an average of 3 minutes and 35 seconds spent on the site.