Los Angeles Avengers Arena Football Campaign
Inspired by this Clio award-winning direct mail piece, “Breakdancer” was one of 20 spots advertising this new arena football team which aired locally as well as online. There was also a coordinated bus bench campaign featuring life-size cardboard cut-outs. Though bolted to the benches, people still found a way to steal the the carboard cutouts. Which led to them becoming a hot commodity on Ebay.
