Marcus Wesson//Associate Creative Director//Art Director

Carl’s Jr. Chicken Breast Strips Examination Spot

The hype generated by this Carl's Jr. commercial inspired a segment on The Daily Show as well as mentions on late night talk shows and the film Supersize Me. Two months after this Belding award-winning spot was aired, McDonald's coincidentally changed their mystery meat McNuggets to all-white meat chicken breasts.

 

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Belding Award Winner